Frustrated with the lack of well-designed fine jewelry for everyday, Grace Lee created her eponymous collection in 2008. The idea behind the line was that fine jewelry should be enjoyed everyday rather than being hidden away in a jewelry box. All of the pieces in the collection are designed by Lee herself and meticulously produced in Los Angeles, California. The Grace Lee woman is not defined by age, ethnicity, or style. Rather, she is one who appreciates design and expects impeccable quality without sacrificing ethics.