ByGeorge is an independent fashion and lifestyle boutique established in 1979. Headquartered in Austin and serving an international client base, we offer stylish and colorful customers a thoughtful curation of the world’s best brands. Rooted in the belief that great style can be both sophisticated and effortless, our stores are comprised of the distinctive perspectives and uncompromising quality of both established and emerging designers. 

Four decades after first opening our doors, we continue to build a vibrant community of loyal customers and brands who celebrate a life well-lived.