ByGeorge is an independent fashion and lifestyle boutique established in 1979. Headquartered in Austin, ByGeorge is where a curation of the world’s best collections meets the uniquely Texan approach to getting dressed. Rooted in the belief that exceptional style can be both sophisticated and effortless, our stores are comprised of the distinctive perspectives of both established and emerging designers. 45 years after first opening our doors, we've cultivated a discerning local and international clientele who share our passion for quality and our belief that life should be well and beautifully lived.