new arrivals
EXPLORE
BEAUTY BYGEORGE
Our edit of the best in haircare, makeup, skincare, fragrance and more, curated by ByGeorge Beauty Director Erin Lee Smith. Erin is a professional makeup artist whose work can be found on the pages of Vogue, GC, Instyle, and on the red carpet.
For expert advice on color matching and more, book an appointment for an in-store consultation with Erin.
NEW FROM WESTMAN ATELIER
BYGEORGE STAFF HIGHLIGHTS
STYLING SESSION WITH HARRISON
Meet Harrison - Manager at ByGeorge South Congress.
Originally from Southern Virginia and having lived in California, Harrison's extensive fashion knowledge and diverse background shines through in everything he does - and styles. Read on to learn more about some of Harrison's current favorite pieces and how he puts them together.