Founded in 2013 by Stella Ishii, founder of the influential New York showroom The NEWS, 6397 began as a reflection of the way real women dress—instinctively, individually, and without excess. Named after the numeric spelling of NEWS on a telephone keypad, the collection draws from American sportswear, menswear, and youth culture, translating familiar wardrobe staples through a refined, modern lens. Denim remains central to the brand, with many styles produced in Italy and informed by workwear traditions, while relaxed tailoring, precisely cut tees, and understated separates define its signature approach. Balancing utility with ease, 6397 offers a considered wardrobe rooted in personal style rather than trends.
