Lorenzi Milano is one of those precious realities that make up the unique web of skilled Milanese workmanship. A story indissolubly linked to the historic Via Montenapoleone, a street at the heart of the myth and customs of Milanese fashion as described by journalists and writers Indro Montanelli, Camilla Cederna and Orio Vergani. A creative wave, culminating between the 50s and the early 70s, in the economic boom of design and culture. In other words, well before the universal explosion of the phenomenon of Milanese fashion during the following decade. But at the same time, Lorenzi Milano is an adventure nurtured by ancient roots that originated among the mountains surrounding a valley in Trentino.
Now the products are all made in the Via Morimondo workshops, located in an area of longstanding craft development once occupied by the factories of Richard Ginori, overlooking the Navigli. The workforce of experienced artisans was purposely trained to carry out this new project. They are the core of the reinvention of a heritage recognized and appreciated throughout the world. The baton has been taken by Mauro Lorenzi, a member of the family’s third generation, who has created his own brand following the same consolidated track.