Sort of Coal started with a fascination with Japan and Binchotan Charcoal. Owned by Pernille Lembcke and Gregoris Kalai, the brand produces a range of water, body and air products used around the world.
With their partners in Japan, Sort of Coal creates the finest eco-friendly Binchotan, tests it in accordance with the highest European standards, and turns it into purifying products for the air, water, and body.