Get to Know 'The Park'

Founded in New York by Sarah Bonello, THE PARK is a refined approach to everyday dressing—rooted in ease, driven by function, and shaped by a woman’s point of view. After two decades in lifestyle PR, Bonello launched the line with a simple mission: to make getting dressed easier, without compromising on style.

The collection draws on the structure and attitude of '80s sportswear—think high necklines, clean silhouettes, and a subtle strength in the details. Each piece is crafted from PYRATEX® Power 3, a fabric known for its exceptional softness, breathability, and stretch. Sourced from responsibly managed forests, it’s engineered to support the body and regulate temperature throughout the day. The result is a set of core pieces that feel good, fit well, and function effortlessly from morning to night.

But THE PARK isn’t just about utility. There’s an intentional elegance to the way these clothes are cut, styled, and worn. They hug in the right places, hold their shape, and bring a quiet confidence to the everyday.

At ByGeorge, we gravitate toward brands that consider both how something feels and how it's made. With its balance of practicality, polish, and purpose, THE PARK delivers on all three.