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The ByGeorge Beauty Edit

The ByGeorge Beauty Edit

Published

Discover the Campaign //

This season marks a new chapter for beauty at ByGeorge. New to our shelves, Fara Homidi, Victoria Beckham Beauty, Dr. Loretta, and St. Rose join familiar favorites like Westman Atelier and Roz Hair. Together, they shape a collection that feels focused and versatile, built around pieces that elevate the everyday with ease.

Photographer: Claire Schaper

Model: Angel

HAMU: Erin Lee Smith

Creative Direction: Ansley Burnette

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