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Oct. 5, 2016

"By George presents a mix of hip US-based labels (Veda, Coclico, Raquel Allegra) and modern European brands (Acne, Marni) with a colorful, polished vision that feels far from what you’d expect for an Austin, Texas boutique. "
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Sept. 16, 2016

"So when Kristen Lee Cole, creative director of both By George (in Austin) and Tenoversix (in Dallas and Los Angeles) invited us to her buying appointment with Rosie Assoulin, we jumped at the chance to tag along. For one, Cole is quite possibly one of the most genuinely unpretentious and smart women we know in the industry—and we knew she’d be the perfect person to educate us. For another, By George (featuring Céline, Isabel Marant, Acne Studios, Mansur Gavriel and many more of your very favorites) and Tenoversix (major representation goes to Nomia, Rachel Comey, Dieppa Restrepo and a whole bunch of labels you’ve never heard of but need to know) are two of the coolest independant boutiques this side of the Atlantic."
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Town & Country Magazine

Aug. 2, 2016

"Sure, the former honkey-tonk aesthetic is never far from reach, but head to ByGeorge and take stock of the contemporary city's groomed style. The newest of its three locations now stands on the bustling South Congress Avenue with a kempt array of women's and men's apparel."
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June 21, 2016

"Larry McGuire is the man behind six (soon to be seven) of Austin's most talked-about restaurants, all of them unique but with a common thread of sophistication—specifically, a winsome combination of urbane stylishness and Texan joie de vivre. "
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Summer 2016

"LARRY MCGUIRE CEO is a true tastemaker, with six successful restaurants (and more on the horizon) – as well as ByGeorge, the group’s chic lifestyle store."
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WallStreet Journal

Feb. 4, 2016

"Together, McGuire, 33, and Haney, 27, have come to represent the Austin of today—young, passionate and sophisticated; a mix of old and new blood; a city that has grown out of the dated image of a sleepy college town from decades ago into a thriving sanctuary for artists and entrepreneurs alike."
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Camille Styles

Dec. 18, 2015

"As the new Creative Director of Austin’s legendary ByGeorge boutique, and the Creative Director/Co-Owner of the edgy TENOVERSIX in Los Angles and Dallas, Kristen was a total dream subject for this first edition of the series. We met up with Kristen bright and early in her South Austin home to enjoy coffee, avocado toast, and a peek into her incredible closet."
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