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About Us

ByGeorge is a fashion and lifestyle store established in Austin in 1979. We have outfitted stylish and colorful Austinites for decades with a careful edit of the world’s best brands selected by the longtime owners Matt & Katy Culmo. ByGeorge was recently purchased by Austin entrepreneur Larry McGuire and is operated, along with some of the city’s favorite restaurants, by his lifestyle company McGuire Moorman Hospitality. New Creative Director Kristen Cole, co-founder of L.A. and Dallas-based concept boutiques TENOVERSIX, brings her fresh eye and years of retail & design expertise to the evolving lifestyle store.

The Sixth & Lamar Women’s store features exciting collections from our favorite designers: Céline, Marni, Balenciaga, Yves Saint Laurent, The Row, Loewe, Chloé, Gary Graham, Vetements, Lemaire, Lanvin, Rosie Assoulin, Gigi Burris, Nak Armstrong, Monique Péan, Fernando Jorge & many more. The store is known for its friendly personal service, amazing selection of handbags, shoes and complimentary champagne while you browse.

The Mens Shop is located next door and is stocked with brands to dress the Austin dude. From Brunello Cucinelli, Lanvin and Dries Van Noten to Levi’s Vintage Collection, Filson and Common Projects, we have clothes for every occasion and everyday.

Our South Congress store is located on Austin’s most bustling pedestrian boulevard and offers the best contemporary and emerging brands with an eclectic mix of home goods, gifts and books. The light and airy store is filled with furniture from Garza Marfa, ceramics from Ben Medansky & Adam Silverman, clothing from A.P.C., Acne Studios, Jacquemus, Norse Projects, Re/Done, Rag & Bone, Outdoor Voices, Frame, Jenni Kayne, Raquel Allegra, Lisa Marie Fernandez, Warm, Étoile Isabel Marant and shoes from Golden Goose, Alden, Common Projects and Rachel Comey.

Three decades after first opening its doors, ByGeorge continues to build a vibrant community of loyal customers and brands who celebrate a life well lived.