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In 2012 Jordana Warmflash launched NOVIS, which celebrates her whimsical and irreverent approach to elegance. Her unique blend of uptown and downtown sensibilities reflects her upbringing amidst the cultural vibrance of New York City. The name NOVIS is an homage to Jordana’s grandmother, Gwen Novis Warmflash. Jordana is inspired by a refined and courageous woman who, like her grandmother, is confident in her own eccentricities.