We couldn’t be more excited to welcome an Austin-based jewelry designer to the By George family, Nak Armstrong! Featured in national publications such as W, InStyle, Departures, and more, Armstrong has been well-recognized for his thoughtful designs and craftsmanship. Removing the traditional bezel, Armstrong instead suspends the stones in metal frames, allowing him to design stone-intensive and multi-layered statement pieces that are incredibly lightweight.
Taking inspiration from architecture in his travels to fabric in pattern making, Armstrong constantly seeks to reinvent traditional jewelry shapes. He is always creating a more edgy and modern look that is reminiscent of the architecture he studied while at the University of Texas. In tune with the Austin aesthetic, each piece is fashion-forward without being flashy, created for the woman who is looking for something that is both thoughtful and distinctive.
Playing with form, texture and color, the jewelry pairs seamlessly with BG staples like Marni, Dries Van Noten and Celine. In 1998, Armstrong co-founded Anthony Nak and while at the helm of the brand, notably won the CFDA’s Swarovski Perry Ellis Award for new talent in accessory design as well as the Fashion Guild International’s “Rising Star” Award. The pair even designed custom earrings for fellow Texan Jenna Bush Hager’s wedding in 2008.
A true Austin designer, Armstrong’s studio is located on South Congress, just a stone’s throw (pun intended) away from our SoCo store. While many current pieces will be available at our Flagship location, customers can easily order anything in his line book and request custom designs. As long-time enthusiasts of his artistry we couldn't be more pleased to have Nak back in our family.
By George is the first and only retailer in Austin to carry Nak Armstrong jewelry. P.S. - Save the date for a trunk show with a personal appearance by Nak on May 22nd - 23rd at our Flagship store. WHERE: Flagship By George 524 North Lamar WHEN: Thursday, May 22 & 23 – 11am-6pm Nak will be in store: Thursday 11am-4pm & Friday 12pm-2pm