Since 1979

ByGeorge is a luxury fashion and lifestyle store established in Austin in 1979 by longtime owners Matt and Katy Culmo. ByGeorge was purchased in 2014 by Austin entrepreneur Larry McGuire and is operated, along with some of the city’s favorite restaurants, by his lifestyle company McGuire Moorman Hospitality. Our ByGeorge team aims to warmly provide the world’s best clothing, fine jewelry and home goods, embodying the spirit of Austin.


South Congress

400 S Congress Ave

Mon-Sat, 10-7
Sunday, 11-6

The Mens Shop

524 North Lamar

Mon-Sat, 10-7
Sunday, 12-6

The Womens Shop

524 North Lamar

Mon-Sat, 10-7
Sunday, 12-6

Currently listening to:

N.E.R.D. — No_One Ever Really Dies

Currently listening to:

Roy Wood$ — Say Less

Currently listening to:

Dusty Springfield — Dusty in Memphis


General Inquiries

Job Inquiries

Customer Service Hours (CST)
Sunday, 12-6pm

Meet the Team

Sara Stockdale
General Manager

Cameron Smith
Buying Director

Erica Lindy

Susie Davis
Store Manager, The Womens Shop

Mary Bernaldez
Store Manager, South Congress

David Pimm
Operations Manager

Brittani Lepley
Marketing Manager


People Magazine

Celeb Tour Guide: Andy Roddick & Brooklyn Decker’s Austin, The couple share their hometown hangouts as the city preps for the SXSW Festival, March 10-19


When it’s time to splurge, Brandeger hits up label lover’s paradise ByGeorge, heading past the Dries and Alaïa and going straight to the Vada jewelry, designed by local talent Katie Caplener.

Vogue Mexico

Austin Shopping Guide