Since 1977, By George has been a mecca for those who have a love for fashion, much like owners Katy and Matthew Culmos' own passion for remarkable and distinctive styles. Their smart merchandising approach has everything to do with buying what speaks to them personally, what will delight the customers and what will last beyond the latest trends. Over the years, they have cultivated relationships with the industry's most unique and artistic designers throughout the world. Because it's not about the big name, or the passing fad. It's about rising above the ordinary.
