south congress
Situated in the heart of the burgeoning South Congress shopping and entertainment district, the South Congress location is the newest addition to the By George family. While some of the designer names are the same across the two locations, the merchandise is entirely unique in each store. South Congress is characterized by a more casual flair, and offers affordable fashion from cocktail dresses to denim friendly pieces.
With a blend of new and established collections, the SoCo store seamlessly integrates into the vision of the By George broader collections, providing the customer artful fashion that rises above trends.
