The flagship store is located in the heart of downtown across from the Whole Foods international headquarters. Named one of the country's Top Ten Boutiques by Lucky Magazine, the store is a celebrated destination point in the city. Visiting the Lamar location provides our customers a rich experience of the owners' artistic vision through the expansive collections and the spacious design and decor of the store.
Contemporary Collections
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Designer/RTW Collections
Jewelry
Handbags
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Shoes
Denim
Accessories
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Situated in the heart of the burgeoning South Congress shopping and entertainment district, the South Congress location is the newest addition to the By George family. While some of the designer names are the same across the two locations, the merchandise is entirely unique in each store. South Congress is characterized by a more casual flair, and offers affordable fashion from cocktail dresses to denim friendly pieces.
With a blend of new and established collections, the SoCo store seamlessly integrates into the vision of the By George broader collections, providing the customer artful fashion that rises above trends.
Clothes
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Jewelry
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Handbags
Shoes
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