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Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, they started using their rubber to make sneakers. In 1920, Converse renamed their canvas basketball sneaker the “All Star.” But over the years the classic sneakers were worn to do much more than play basketball: play music, make art, skate the streets and kick back. This spirit of unlimited potential continues with all of Converse sneakers and apparel for All Star, Cons and Jack Purcell.